For Clinique’s collaboration with fashion designer Jonathan Cohen, I directed and captured all photo and video content for social. I visited his New York studio to film sketches, textiles, and the transformation of his bold floral prints into exclusive Clinique cosmetic bags. By blending behind-the-scenes storytelling with designer insights, I brought fashion and beauty together in a way that boosted visibility of the limited-edition cosmetic bag and built an emotional connection with consumers.

Studio visits are a hallmark of my approach—immersing in an artist’s world to translate their vision into authentic, engaging brand storytelling.