BRAND

SlimFast 

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ROLE

Art Director 

Property of Socialfly and SlimFast, in collaboration with Utmost Productions

Socialfly partnered with SlimFast - the 40+-year-old American weight-loss giant to create innovative content concepts for organic social media and paid ads. The biggest challenge was finding a way for SlimFast's new Keto line to stand out against the crowded Keto and wellness space already existing on Instagram and Facebook. 

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As lead art director, I worked with my copy and strategy partner to come up with 20+ original big-idea campaign concepts for SlimFast Keto. Each concept was presented with a robust strategy, social and design proof as to why the concept would be high performing. Our efforts proved successful, with mass increases in post reach, engagements and e-commerce sales.