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Social-first storytelling for a global beauty icon.
BRAND
Clinique
ROLE
Art Director / Content Creator
Property of Estee Lauder Companies
As an Art Director on Clinique’s Social Creative Team, I concept, shoot, edit, and curate content for the brand’s Instagram and TikTok channels. Clinique is an iconic American beauty brand with over 50 years of heritage, and my role is to translate that legacy into engaging, digital-first storytelling. By crafting content that stands out in a saturated beauty market, our team has reinforced Clinique’s position as the #1 dermatologist-developed prestige beauty brand—building cultural relevance and global reach across platforms.
Hydration and heritage: skin-first storytelling.
From Tiktok sensation to sold-out success: the launch of Black Honey Diamond.
Beautiful, safe, and dermatologist-approved eye makeup.
Where timeless Clinique meets modern makeup.
Clinique, captured in it's most iconic form.
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