Holiday is Clinique’s most important campaign of the year, and I was one of the lead creatives responsible for developing the social-first content that brought the season to life. The 2025 theme—balloons and celebration—was designed to capture the joy of giving across all people, ages, skin tones, and skin types. I concepted, directed, and executed a suite of global social assets that translated the larger campaign into engaging, digital-first storytelling. These assets will be leveraged by Clinique regions worldwide to drive visibility and momentum during the brand’s most critical sales season.