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HA Blast
Role: Package Design / Art Direction

As the facial care market continues to grow, facial treatment masks are an international phenomenon. I recently completed a freelance project for an innovative mask featuring the moisturizing agent Hylauronic Acid. This Hyaluronic Acid infused bio cellulose mask infuses unrivaled hydration and anti-wrinkle agents in a simple sheet mask delivery system. One advertising theme – it’s like a $150 luxury spa treatment that you can enjoy in 15 minutes right in your own home for about $10.
I was responsible for the package design, name and logo, as well as collaborating on the direct-response marketing campaign that successfully reached hundreds of thousands of people in the tri-state area.
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